Financial Center First Credit Union was featured in an article by Callahan & Associates about its use of industry-leading predictive analytics. Callahan & Associates is a national publication that provides credit unions with access to industry data, actionable insights, and benchmarking tools. Callahan & Associates services over 4000 credit unions, with clients representing nearly one half of the assets for the entire credit union industry.

The June 25th article highlighted Financial Center’s relationship between predictive analytics and strategy execution.

The credit union has been perfecting its data analytic strategy for the past eight years, which has led it to effectively use past experiences to improve strategy and make business decisions that have greater impact to the organization’s bottom line. In 2017, the credit union experienced an asset growth of 4.3%.

Financial Center plans to begin sharing the in-house developed predictive analytic resources with other credit unions through the use of its new Credit Union Service Organization, Financial Center Alliance Group, LLC. By sharing its knowledge, the credit union is enabling other industry leaders to drive positive changes in business operations, and expand their analytical capabilities.

Chief Strategy Officer, Cam Minges, states, “I believe in using analytics to share more of what the credit union is doing right versus what it's doing wrong. Of course, you want to know when bad stuff is happening, but it’s easy to fall into the trap of using analytics to be a constant reminder of what you're doing wrong.”

Financial Center Alliance Group, LLC, can be reached at fcag@fcag.com.