Financial Center First Credit Union recently promoted Dusty Simmons to Chief Strategy Officer. In the role, Simmons will develop new market and business strategies to drive credit union performance and growth. She will also oversee marketing and community development, financial literacy, data analytics, investment and insurance.

Simmons holds over 22 years of experience in the financial service industry in both banks and credit unions. She most recently served as the Vice President of Membership Development at Financial Center.

“If we’ve learned anything these last two years, it’s that member expectation has changed, and that in order to be successful, we have to come alongside members however they like,” said Simmons. “I’m excited that Financial Center is leaning into this cultural shift and that they have chosen me to lead us down that path.”

Simmons holds a bachelor of arts degree in journalism from Ball State University. She is an active member of the community. She has served on the board of the Greater Lawrence Chamber for four years. She was its board chair in 2021 and is currently serving as its nominating committee chair. Additionally, Simmons is active in the Indiana Credit Union League (ICUL) and is a graduate of its Ignite program. A resident of Greenwood, she also enjoys coaching her two daughters in youth athletics in the Center Grove area.

“Innovation in service, products, and technology are our greatest opportunities for growth,” said Cameron Minges, Financial Center President & CEO. “We are looking forward to Dusty leading our organization to solutions that help us achieve our objectives using her experience and passion for serving our members, communities, and employees.”